🔒 Data Protection Policy

Last updated: June 2026

At MnemSpark, protecting your personal data is as important to us as preserving your memories. This policy explains how we collect, use, and protect your information in full compliance with the UK GDPR and Data Protection Act 2018.

1. What Data We Collect

We only collect what is essential to deliver our service:

• Account data: Email address and password (encrypted)
• Memories: Photos and captions you choose to upload
• Contacts: Names, colours, and birthdays of people you add
• Game data: Anonymous scores from cognitive warm-up games
• Optional demographics: Only if you explicitly opt in during signup

2. How We Store Your Data

All data is stored securely using Google Firebase, an enterprise-grade platform that is:

• Encrypted in transit (HTTPS) and at rest
• Backed up daily to secure cloud storage
• Protected by industry-leading security standards (SOC 2, ISO 27001)
• Hosted on servers compliant with UK/EU data protection laws

3. How We Use Your Data

We use your data only to:

• Provide your MnemSpark account and features
• Show you memories and reminders you've saved
• Improve our cognitive wellness games (using anonymous, aggregated data)
• Send you important account notifications (never spam)

4. We Never Sell Your Data

Your data is yours. We do not sell, rent, or share your personal information with third parties for marketing purposes. Ever.

5. Your Rights

Under GDPR, you have the right to:

• 📥 Request a copy of all your data
• ✏️ Correct inaccurate information
• 🗑️ Delete your account and all associated data
• ⏸️ Restrict how we process your data
• 📤 Port your data to another service
• ❌ Object to certain types of processing

6. How to Exercise Your Rights

Simply email us at privacy@mnemspark.com and we will respond within 30 days. We will never charge you for exercising your rights.

7. Cookies

We use only essential cookies to keep you signed in. We do not use tracking or advertising cookies.

8. Changes to This Policy

If we make significant changes, we will notify you via email and in-app notification before they take effect.

9. Contact Us

For any questions about this policy or your data:

📧 privacy@mnemspark.com
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